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About cookies: (source:

Cookie - Track users on the Internet

During the “surfing” of the Internet, the websites visited by the users try to get as much and as accurate information as possible about the visitors, their habits and interests by using various applications. Among the mentioned possibilities, in terms of the frequency of their application, the so-called cookies and web beacons. The use of Internet cookies raises a number of legal and ethical issues, as it is considered personal data as it allows the user to be more accurately identified than a more widely known IP address.


A cookie is a packet of alphanumeric information sent by a web server that is stored on a user's computer and stored for a predetermined period of validity. The use of cookies provides an opportunity to query certain data of the visitor and to monitor his / her Internet use. With the help of cookies, the interest of the affected user, the usage habits of the Internet and the history of website visits can be precisely determined. As cookies act as a kind of tag with which the website can recognize the visitor returning to the page, their application can also store a valid username and password on the given page. If the user's browser returns a previously saved cookie to the hard drive during the website visit, the sending service provider may link the current visit to the previous ones, however, since the cookies are linked to the domain, it is only able to do so for its own content. Cookies by themselves are not capable of identifying the user, they are only capable of recognizing the visitor's computer.

There are several types of cookies based on their expiration date and origin:

Temporary or session cookie

Session cookies are limited to the user's current session and are intended to prevent data loss (for example, when filling out a longer form). This type of cookie is automatically deleted from the visitor's computer when the session is closed or the browser is closed.

Permanent or saved cookie

The validity period of persistent cookies is determined in days, weeks, months or years. During the validity period, the saved cookies are stored on the hard disk of the user's computer, however, the user can delete them before the expiration of the predefined deadlines.

Internal and external cookies

If the web server of the visited website installs the cookie on the user's computer, we can talk about an internal cookie, while if the source of the cookie is a code inserted by the external service provider into the affected website, it is an external cookie.

Cookie settings

The user can disable or allow the installation of cookies on their computer in their own internet browser, but it is important to know that while rejecting all cookies may help to protect our personal data, it may restrict the usability of certain websites. However, it should be noted that it is not necessary to use or enable cookies for simple browsing. You can usually enable or disable cookies in the Tools / Settings menu of Internet browsers under Privacy Settings, in the cookie or cookie menu items.

You can delete cookies that have already been installed on the visitor's computer's hard drive before they expire. You can usually delete it in the Tools / Settings menu of your Internet browser under Delete in the History area.

It's important to note that deleting all cookies on your computer's hard drive may cause some webpages to malfunction.

Web beacon, web bug

A web beacon is also called a web beacon, a pixel tag, a web bug, a clear GIF due to its transparency, as well as electronic prints, a web beacon. A web beacon is an image placed on a web page, usually a 1 × 1 pixel size that is part of the web page, but virtually unnoticeable due to its size and transparency. Web beacons are often used in conjunction with cookies to measure and track user activity on a website and visitor statistics. Web beacons are able to recognize certain types of information on a user's computer, such as the name of the page that contains the web beacon, the cookies that have been installed, and the date and time the page was viewed. If web beacons associated with cookies are placed on the website, by disabling the acceptance of cookies in the user's browser, you can prevent the web beacons from tracking your actions on the web page.

Cookies and web beacons vs. privacy

The privacy significance of cookies and web beacons lies in the fact that they can be used to track users' Internet activity and create an accurate profile of them. It is no exaggeration that many times the advertiser, the service provider knows the visitor better than he himself. Careful use of cookies and proper information about them is the responsibility of the service provider, however, users can minimize the risk of unwanted data collection by taking basic precautions.

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